The Executive course has been designed keeping in mind the zest and vigour in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. IGMPI thus offers an Executive Diploma Course in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of a part-time course, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.
The Executive Diploma in Pharmacovigilance aims to benefit the professionals working in the various CR industries as it is structured by experts from the industry themselves and so global coverage and understanding of the industry and its functional areas is promised.
An executive distance-cum e-learning program offers benefits like:
The case study based approach in Executive Diploma programme via distance cum e learning mode is designed for working professionals in full-time employment who wish to complete the course in shorter time duration. This course is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced course having rigorous case studies based methodology throughout the duration.
Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management
Module 2: Principles of Management
Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook
Module 4: Pharmaceutical Sales & Advertising Management
Module 5: Guidelines of Visual Aids and Input Designing
Module 6: Pharmaceutical Logistics Management
Module 7: Fundamentals of Drug Discovery
Module 8: Healthcare System in US, India and Other Countries
Module 9: Pharmaceutical Industry: Models and Market Research
Module 10: Pharmacoeconomics (Pricing Laws)
Module 11: Legal and Regulatory Framework of Pharmaceutical Industry
Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication
Module 13: Business Communication in the Pharmaceutical Industry
Module 14: Digital Marketing, Relationship marketing –KOL Management
Module 15: Entrepreneurship Development in Pharmaceutical Industry
Module 16: Industry Based Case Studies
After the successful completion of the programme, participant is all set to face the upcoming challenges and take up the responsibility for the establishment of brand equity in the market along with a profitable progress and encounter a boom in his career.
Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.
The course will be completed over a period of Sis month which will include the tenure applicable for examinations as well as case studies completion.
The registration dates for this bi-annual executive programme run by the Institute are updated timely on the webpage. Effective E-learning tools incorporated into the design of the webpage make the course lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.
A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.
All the efforts will be made in the form of 3 months internship to provide industrial exposure to the students through internship with pharmaceutical company so that they can have good practical knowledge beyond the classroom experience.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to appear for annual exam at the end of the course. After successful completion, the participants will be awarded Executive Diploma in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI. For all the above mentioned modules elaborate course material and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
The Institute has partnered with many organizations for providing with placement assistance to in its participants. The robust placement cell comprises of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading healthcare companies across the globe.
The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical giants like Mankind Pharma Ltd, GSK Ltd, Syngene International , Torrent Pharmaceuticals, Jubilant LifeSciences Ltd, Granules India Ltd, Dr Reddy’s Laboratories, Ipca Laboratories, Sun Pharma Ltd, Glenmark Generics, Aurobindo Pharma Ltd, Abbott Healthcare Pvt Ltd, Cipla Ltd , Natco Pharma , Mylan Laboratories etc.
Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.
Executive Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmacovigilance. This includes in depth study of varied types of adverse effects, serious adverse effect, adverse effect reporting regulation, documentation methods etc. With the completion of this course the candidate gets to select from varied work areas of the industry/sector of his/her interest.
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like