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Post Graduate Diploma in Pharmaceutical Sales and Marketing Management


As the name entails marketing tools and tactics are at the core of the curriculum. History of pharmaceutical sales and marketing, the revolutionary incidences of the industry, the rules, the framework (legal and ethical both) all are touched in details and the candidates are instructed about each possible theoretical as well as practical aspect of this field of work.

pharmaceutical sales and marketing and much needed aspect of any product’s life cycle. The success or failure of a product, a brand and a company emphasises the role and effort of the marketing team behind it. So for all it becomes necessary to have well learned and trained professionals into this job which can frame or even de-face the reputation of a company. Thus, the PM programme by IGMPI has been designed keeping in view the critical nature of this kind of work and role of professionals in this field.

The pharma marketing team has to have specific characters like:

  • 1. Ready to take ownership of the product and put effort into its marketing whole heartedly.
  • 2. Have appropriate knowledge of the marketing tools to enable positive marketing of the products.
  • 3. To be able to handle large teams and interact with technical teams involved in development of the product.
  • 4. Have a sharp mind to evaluate prospects for a product and be vigilant of competitor products.
  • 5. Have knowledge of the changing face of the industry, new odes of marketing and better methods of reaching the customer.

Marketing is no one day job or project! Pharmaceutical marketing team members are required to be ready to be associated with a product through-out its life in the market. The field is demanding in terms of both effort and time a professional puts into developing the market status for its product.

Programme Modules :

Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management

Module 2: Principles of Management

Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook

Module 4: Pharmaceutical Sales & Advertising Management

Module 5: Guidelines of Visual Aids and Input Designing

Module 6: Pharmaceutical Logistics Management

Module 7: Fundamentals of Drug Discovery

Module 8: Healthcare System in US, India and Other Countries

Module 9: Pharmaceutical Industry: Models and Market Research

Module 10: Pharmacoeconomics (Pricing Laws)

Module 11: Legal and Regulatory Framework of Pharmaceutical Industry

Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication

Module 13: Business Communication in the Pharmaceutical Industry

Module 14: Digital Marketing, Relationship marketing –KOL Management

Module 15: E-Commerce Management

Module 16: Entrepreneurship Development in Pharmaceutical Industry

Module 17: Industry Based Case Studies

Eligibility

Any Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The programme will be completed over a period of one year which will include the tenure applicable for examinations as well as case studies completion.

Registration

The registration dates for this programme run by the Institute are updated timely on the webpage. Effective online learning tools incorporated into the design of the webpage make the programme lectures and study material easily accessible. This gives huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

  • – Assignments for all the programme modules for continuous evaluation and guidance.
  • – Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
  • – Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
  • – All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
  • – Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
  • – At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
  • – All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme. This programme is approved by Quality Council of India (QCI), Government of India.

All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Post Graduate Diploma in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI. For all the above-mentioned modules, Online Classes (Online mode) or face-to-face classes (Regular mode), elaborate programme material, self-assessment assignments would be provided by the Institute. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global healthcare like Dr. Reddy’s Laboratories, Cipla, Cadila Healthcare, Gland Pharma, Aurobindo Pharmaceuticals, Lupin, Torrent Pharmaceuticals, Zydus Lifesciences, Accenture, Tata Consultancy Services, Bayer, Galentic Pharma (India) Pvt. Ltd., Wipro, Genpact, Emcure, Lupin, Mankind, Johnson & Johnson, Jubilant Lifesciences, Roche, Zydus, Sun Pharmaceuticals, Lupin, Eli Lilly & Company, Pfizer, Merck, Astrazeneca, Glenmark, Alembic, Hetero, Thermo, Lakme, Nivea, Oriflame, Loreal, Lotus, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects of Training in Pharmaceutical Sales and Marketing Management

Pharmaceutical sales and marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.

IGMPI offers professional and industry oriented training in Pharmaceutical Marketing thus opening doors for entry into the industry. PG diploma in PSMM adds advantage for those already in the industry as a tag of professional training and those new to the industry feel comfortable with backing of apt and up-to-date information and training required to have sustained growth in the industry.

PG Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive programme offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.


Download Prospectus

Programme Fee Details

How to apply

For further enquiries, write to or call us on:
info@igmpi.ac.in / 18001031071 (Toll Free) , Phone: +91 11 26512850

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