This programme has been specially designed to make the students and professionals well-equipped with the advanced tech-driven digital growth techniques in the food industry. Through effective strategies and online marketing tools taught in the curriculum, each student will be able to leverage the vast possibilities of the rising scope of digital marketing. According to a recent survey conducted by Accenture, food and beverage is one of the most interesting topics for users. This is a strong indicator of the digital transformation in this industry.
The need to be skilled in niche digital marketing practices for the food industry cannot be underestimated for any professional in this field. In 2020, the food and beverage industry was expected to generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. This market’s growth rate and volume of consumption will make it more competitive than ever.
To be a valuable resource for the established food, beverage, organic products and nutraceutical companies, this contemporary programme in digital marketing will give you an upper hand over traditional ways of marketing and develop your skills for transformational career advancement.
Module 1: Introduction and Scope of Digital Marketing
Module 2: Key Marketing Concepts and Current Trends in the Pharma, Healthcare and Food Industry
Module 3: Search Engine Optimization and Google Analytics
Module 4: Search Engine Marketing and Google Ads Driving Real-time Business
Module 5: Leveraging Social Media Marketing, Optimization & Analytics Tools
Module 6: Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing
Module 7: Artificial Intelligence (AI) & Internet of Things (IoT) in Digital Marketing
Module 8: Fundamentals of Web Designing and Development
Module 9: Strategizing Digital Marketing Campaigns for Pharma, Healthcare and Food Companies
Module 10: Emergence of Digital KOLs and Online Communities
Module 11: Addressing Modern Marketing Issues & Overcoming Challenges in the Pharma, Healthcare and Food Industry
Module 12:Industry-Related Case Studies and Observational Sessions
Any graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.
The Post Graduate Diploma in Digital Marketing is a programme for 12 months while a maximum of 2 years is allowed to complete the programme. This programme involves the assessment and examinations and various other activities included in the program such as interactive sessions, case studies, etc.
The registration dates for this annual program run by the institute are updated timely on the website. The live training sessions and webinars are strictly scheduled depending on the availability of speakers. Effective online learning tools have been incorporated into the design of the programme to make the lectures, videos and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Post Graduate Diploma in Digital Marketing by the Faculty of Food Safety and Quality, IGMPI. For all the above-mentioned modules elaborate programme material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the website as well.
The Institute has partnered with many organizations for providing top-class placement assistance to its participants. The robust placement cell comprises senior-level professors, Human Resources professionals and Talent Acquisition experts who maintain close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relations with the HR department and recruiting managers of leading food and agriculture companies across the globe. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.
In recent Months the Institute has witnessed more and more participation from professionals working global food giants like Britannia Industries Ltd., Hindustan Unilever Ltd., Kohinoor Foods Ltd. (Satnam Overseas Ltd.), LT Foods Ltd. (Daawat), McCain Foods India Pvt. Ltd., Mondelez India Foods Pvt. Ltd. (Cadbury), Haldiram’s, Mother Dairy, MTR Foods Pvt. Ltd. (Orkla), Nestle India Ltd., Amul, Parle Agro Pvt. Ltd., Venkys India Ltd., Vimta Labs, Nexus Test Labs, PepsiCo India, Patanjali, Heritage Food Ltd., Kwality Dairy India Ltd., KRBL Ltd., etc.
Faculty of Food Safety and Quality, IGMPI has designed the digital marketing professional programme targeted to cater to the food industry’s need for trained online marketing professionals. The information, guidance, practical training and programme completion certificate will provide the participant with not simply one but many opportunities in the industry. On the successful completion of this programme, you can explore a wide range of career opportunities in the food industry as brand managers, online media strategists, food marketing managers as well as food content marketing specialists.
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like