The Industry Certificate course has been designed keeping in mind the zest and vigour in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. IGMPI thus offers an Industry Certificate Course in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of a part-time course, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.
A distance-cum e-learning program offers benefits like:
The case study based approach in Industry Certificate programme via distance cum e learning mode is designed for working professionals in full-time employment who wish to complete the course in shorter time duration. This course is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced course having rigorous case studies based methodology throughout the duration.
Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management
Module 2: Principles of Management
Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook
Module 4: Pharmaceutical Sales & Advertising Management
Module 5: Guidelines of Visual Aids and Input Designing
Module 6: Pharmaceutical Logistics Management
Module 7: Fundamentals of Drug Discovery
Module 8: Healthcare System in US, India and Other Countries
Module 9: Pharmaceutical Industry: Models and Market Research
Module 10: Pharmacoeconomics (Pricing Laws)
Module 11: Legal and Regulatory Framework of Pharmaceutical Industry
Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication
Module 13: Business Communication in the Pharmaceutical Industry
Module 14: Digital Marketing, Relationship marketing –KOL Management
Module 15: Entrepreneurship Development in Pharmaceutical Industry
Module 16: Industry Based Case Studies
Graduation in Pharma/Medical/Biomedical/Biotechnology/Microbiology/Science and Candidates appearing for the final year of Bachelor's degree/equivalent qualification exam or awaiting their results, are eligible to apply.
The candidate is expected to complete the course in a minimum of three and maximum of six months.
The registration dates for this bi-annual programme run by the institute are updated timely on the webpage. The Training sessions and webinars are strictly scheduled depending on the availability of speakers. Effective E-learning tools incorporated into the design of the webpage make the course lectures, videos and study material easily accessible. This gives huge window of self-regulated and self-paced performance to the participants.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to timely submit completed assessment assignments (during the course, usually after every module) and appear for an online exam at the end of the course. After successful completion, the participants will be awarded Industry Certificate in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI.
For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
IGMPI offers placement assistance to its students. The Institute has partnered with many organizations for providing placement assistance to its participants. Besides, it has a robust placement cell comprising senior level Human Resources professionals and Talent Acquisition experts which maintain close links with business industry. This cell is continuously engaged in promoting employability of our participants. The efforts of our placement cell also include helping with professional resume writing while also assisting them to polish their interview & soft skills.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, healthcare and food giants like Dr. Reddy's Laboratories, Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Foster Corporation, Ipca Laboratories, Calyx, Mother Dairy, Bliss GVS Pharma, Al Rawabi, Almarai, Green Pastures, Accenture, Wipro, Fortis Clinical Research, Quintiles, SeQuent, PepsiCo India, Mankind, Beryl Drugs, Allergy Therapeutics, CFTRI, Ciron, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Biocon, Apollo Hospitals, Fortis, etc.
Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.
Industry Certificate in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.
Mr Vinod Arora, Principal Advisor, IGMPI
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like