Industry Certificate in Pharmaceutical Sales and Marketing Management

The Industry Certificate course has been designed keeping in mind the zest and vigour in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. IGMPI thus offers an Industry Certificate Course in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of a part-time course, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.

A distance-cum e-learning program offers benefits like:

The case study based approach in Industry Certificate programme via distance cum e learning mode is designed for working professionals in full-time employment who wish to complete the course in shorter time duration. This course is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced course having rigorous case studies based methodology throughout the duration.

Course Modules :

Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management

Module 2: Principles of Management

Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook

Module 4: Pharmaceutical Sales & Advertising Management

Module 5: Guidelines of Visual Aids and Input Designing

Module 6: Pharmaceutical Logistics Management

Module 7: Fundamentals of Drug Discovery

Module 8: Healthcare System in US, India and Other Countries

Module 9: Pharmaceutical Industry: Models and Market Research

Module 10: Pharmacoeconomics (Pricing Laws)

Module 11: Legal and Regulatory Framework of Pharmaceutical Industry

Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication

Module 13: Business Communication in the Pharmaceutical Industry

Module 14: Digital Marketing, Relationship marketing –KOL Management

Module 15: Entrepreneurship Development in Pharmaceutical Industry

Module 16: Industry Based Case Studies

Eligibility

Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The candidate is expected to complete the course in a minimum of three and maximum of six months.

Registration

The registration dates for this bi-annual executive programme run by the Institute are updated timely on the webpage. Effective E-learning tools incorporated into the design of the webpage make the course lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

• – Assignments for all the programme modules for continuous evaluation and guidance.
• – Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
• – Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
• – All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
• – Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
• – At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
• – All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

All the participants are obliged to timely submit completed assessment assignments (during the course, usually after every module) and appear for an online exam at the end of the course. After successful completion, the participants will be awarded Industry Certificate in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI.
For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

IGMPI offers placement assistance to its students. The Institute has partnered with many organizations for providing placement assistance to its participants. Besides, it has a robust placement cell comprising senior level Human Resources professionals and Talent Acquisition experts which maintain close links with business industry. This cell is continuously engaged in promoting employability of our participants. The efforts of our placement cell also include helping with professional resume writing while also assisting them to polish their interview & soft skills.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, healthcare and food giants like Dr. Reddy's Laboratories, Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Foster Corporation, Ipca Laboratories, Calyx, Mother Dairy, Bliss GVS Pharma, Al Rawabi, Almarai, Green Pastures, Accenture, Wipro, Fortis Clinical Research, Quintiles, SeQuent, PepsiCo India, Mankind, Beryl Drugs, Allergy Therapeutics, CFTRI, Ciron, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Biocon, Apollo Hospitals, Fortis, etc.

Future career prospects of Training in Pharmaceutical Sales and Marketing Management

Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.

Industry Certificate in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.

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Programme Fee Details

How to apply

Pharmaceuticals | Food | Clinical Research | Healthcare | Medical Coding | Medical Device | Nanotechnology | IPR

Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like