Industry Certificate in Pharma sales marketing management

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Industry Certificate in Pharmaceutical Sales and Marketing Management

The Industry Certificate programme has been designed keeping in mind the zest and vigour in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. IGMPI thus offers an Industry Certificate programme in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of programme, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.

A online learning program offers benefits like:

Extensive programme material which has been designed by experts from pharma marketing industry itself.

Numerous case studies which are a part of the programme;

Intelligently aligned programme structure which gives step wise knowledge and insight of the industry and all its aspects.

The case study based approach in Industry Certificate programme via online learning mode is designed for working professionals in full-time employment who wish to complete the programme in shorter time duration. This programme is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced programme having rigorous case studies based methodology throughout the duration.

Programme Modules :

Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management

Module 2: Principles of Management

Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook

Module 4: Pharmaceutical Sales & Advertising Management

Module 5: Guidelines of Visual Aids and Input Designing

Module 6: Pharmaceutical Logistics Management

Module 7: Fundamentals of Drug Discovery

Module 8: Healthcare System in US, India and Other Countries

Module 9: Pharmaceutical Industry: Models and Market Research

Module 10: Pharmacoeconomics (Pricing Laws)

Module 11: Legal and Regulatory Framework of Pharmaceutical Industry

Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication

Module 13: Business Communication in the Pharmaceutical Industry

Module 14: Digital Marketing, Relationship marketing –KOL Management

Module 15: E-Commerce Management

Module 16: Entrepreneurship Development in Pharmaceutical Industry

Module 17: Industry Based Case Studies

Eligibility

Any graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The candidate is expected to complete the programme in a minimum of three and maximum of six months.

Registration

The registration dates for this programme run by the Institute are updated timely on the webpage. Effective Online learning tools incorporated into the design of the webpage make the programme lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

– Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
– Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
– All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
– Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
– At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
– All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Industry Certificate in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI.
For all the above mentioned modules elaborate programme material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global healthcare like Dr. Reddy’s Laboratories, Cipla, Cadila Healthcare, Gland Pharma, Aurobindo Pharmaceuticals, Lupin, Torrent Pharmaceuticals, Zydus Lifesciences, Accenture, Tata Consultancy Services, Bayer, Galentic Pharma (India) Pvt. Ltd., Wipro, Genpact, Emcure, Lupin, Mankind, Johnson & Johnson, Jubilant Lifesciences, Roche, Zydus, Sun Pharmaceuticals, Lupin, Eli Lilly & Company, Pfizer, Merck, Astrazeneca, Glenmark, Alembic, Hetero, Thermo, Lakme, Nivea, Oriflame, Loreal, Lotus, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects of Training in Pharmaceutical Sales and Marketing Management

Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.

Industry Certificate in Pharmaceutical Sales and Marketing Management is a comprehensive programme offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.

Download Prospectus

Programme Fee Details

How to apply

For further enquiries, write to or call us on::
info@igmpi.ac.in / 18001031071 (Toll Free) Phone: +91 11 26512850