In the intensified competitive industrial environment, there is a sheer demand of highly skilled resources and there are higher prospects for management trained personnel than for almost any other functional qualification. The Industry Certificate programme in product management is designed for those who have already started their journey in this field or are willing to switch their profession towards this field. This will provide them a quantum jump in their career by synergizing with their background and help contribute best of their skills.
One who has gained managerial knowledge has better decision-making abilities, has structural thinking, is focused and can do better business. One gets a taste of how theory is applied in practice.
This programme will enable the professionals to:
• Acquire in depth knowledge of multiple disciplines, including pharmacology, basics of medicine (anatomy, physiology, systems of the body, diseases and their treatment), principles and strategies of marketing management.
• Instill confidence in taking up higher responsibilities in the domain of management.
• Induce lifelong learning skill through systematic knowledge of basic and applied aspects of Pharmaceutical Product Management.
• To seek gainful employment in the food/pharma/healthcare/biotech based industries.
• To survey different Marketing strategies & examine opportunities for sale of drug / pharmaceutical goods.
• Understand the latest techniques in management, innovative marketing strategies and effective methods for corporate growth.
IGMPI imparts this programme through effective classroom teaching by various experts and professionals. All take-home materials, assignments and necessary reference materials are timely provided to all the participants.
IGMPI imparts this programme in e cum distance learning mode as well through hassle free accessibility in the form of e- learning tools like webinars, e-lectures and online examinations. All the study materials, assignments and necessary reference material are timely dispatched at participants postal address for their self paced study.
The case study based approach in Industry Certificate programme via distance cum e learning mode is designed for working professionals in full-time employment who wish to complete the course in shorter time duration. This course is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced course having rigorous case studies based methodology throughout the duration.
All associated aspects to gain proficiency in the field of product management have been covered and the programme is meant for all those Graduates as well as Post Graduates who aspire for a career in product management.
Module 1: Introduction to Pharma Product Management
Module 2: Principles of Management
Module 3: Brand Management
Module 4: Basics of Human Anatomy and Physiology
Module 5: Basics of Microbiology and Pharmacology
Module 6: Pharmaceutical Marketing, Logistics, & Sales Management
Module 7: Role in New Product Launch Framework
Module 8: Portfolio Management Skills for Product Manager
Module 9: Pharmaco- economics
Module 10: New Product Development
Module 11: Guidelines of Visual Aid and Input Designing
Module 12: Business Communication in Pharma Industry
Module 13: Pharmaceutical Manufacturing & Regulatory Affairs
Module 14: Digital Marketing, Relationship marketing –KOL Management
Module 15: Entrepreneurship Development in Pharmaceutical Industry
Module 16: Industry specific case studies
After the successful completion of the programme, participant is all set to face the upcoming challenges and take the responsibility for the establishment of brand equity in the market along with a profitable progress and have a boom in his career.
Graduation in Pharma/Medical/Biomedical/Biotechnology/Microbiology/Science and Candidates appearing for the final year of Bachelor's degree/equivalent qualification exam or awaiting their results, are eligible to apply.
Minimum time in which a student can complete this diploma course is 3 months while a maximum of 6 months is allowed to complete the course.
The registration dates for this bi-annual programme run by the institute are updated timely on the webpage. The Training sessions and webinars are strictly scheduled depending on the availability of speakers. Effective E-learning tools incorporated into the design of the webpage make the course lectures, videos and study material easily accessible. This gives huge window of self-regulated and self-paced performance to the participants.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to timely submit completed assessment assignments (during the course, usually after every module) and appear for an online exam at the end of the course. After successful completion, the participants will be awarded Industry Certificate in Pharma Product Management by Faculty of Product Management, IGMPI. For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
The Institute has partnered with many organizations for providing with placement assistance to in its participants. The robust placement cell comprises of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading healthcare companies across the globe.
The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, healthcare and food giants like Dr. Reddy's Laboratories, Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Foster Corporation, Ipca Laboratories, Calyx, Mother Dairy, Bliss GVS Pharma, Al Rawabi, Almarai, Green Pastures, SeQuent, PepsiCo India, Mankind, Beryl Drugs, Allergy Therapeutics, CFTRI, Ciron, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Biocon etc.
The job of product management serving as a link between medical and sales, will allow having interaction with inter departmental workforce. The role and responsibility will revolve around operating a brand and attaining optimum profitability.
Other avenues available to product managers include branching out to training department as 'training managers' or venturing into the challenging domain of 'business development' where they can ensure launch of new promising products for the company. Product managers with flair for market research can move on to become 'market research managers'
Those who take on their career in this field, undoubtedly sky is the limit for them. The person can attain the following positions:
Area Sales Manager
Zonal Sales Manager
National Sales Manager
Mr Vinod Arora, Principal Advisor, IGMPI
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like