The Indian pharmaceutical industry is one of the fast growing sectors of the Indian economy and has made rapid strides over the years. It ranks among the top-15 drug manufacturing countries in the world. India ranks 3rd worldwide for production by volume and 14th by value.
Medical Sales Representatives are a key link between medical healthcare professionals (HCP) and pharmaceutical companies. They are the face and image of the company.
Medical Representatives promote companies' medications, prescription drugs, and medical equipment / devices and has role in ethical selling of medicines. They implement various strategies to increase awareness of a particular company's medical supplies. The main aim of this training program is to develop relevant sales and marketing skills in professionals. This training program will also train you in areas such as marketing practice, market research, sales process, communication skills, planning etc.
Module 1: Medical Sales Representative: Skills (Communication, leadership, personnel skills, customer service, selling skills etc.), Roles & Responsibilities, Work ethics, Code of Conduct, Hierarchy of pharma sales department
Module 2: Human Anatomy and Physiology, Medical Terminology & Abbreviations
Module 3: Basics of Pharmacology, Classification of Drugs, Overview of Pharmacovigilance
Module 4: Marketing - Communication skills, Listening & Selling Skills, Distribution System, Handling Objections
Module 5: Market Research and Analysis and Retail Chemist Prescription Audit (RCPA), Managing market and Sales Information
Module 6: Importance of Branding in pharma selling
Module 7: Key elements of Visual Aids and Pharma LBL
Module 8: CBI –Competitor Brand Information, Competitor Knowledge, Competitor Activities
Module 9: Management of Key Opinion Leaders (KOL) in pharma sales
Module 10: IT Skills -Sales team reporting & tracking, understanding Daily Call Report processes
Module 11: Developing sales ability & keys to performance target achievement, sales planning and forecasting process
Module 12: Work ethics for Medical Sales staff - Special emphasis on COVID -19 situation (Social distancing in Hospital, Clinics & Pharmacies, protection protocols against infection and necessary guidelines)
Module 13: Digital Marketing in pharma, Digital Shift in Covid-19, scope, impact and future
Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.
Minimum time in which a student can complete this course is 3 months.
The programme fee for this Industry Certificate in regular and part-time mode is Rs 50,000/-(1500 USD) and online mode is Rs 30,000/-(600 USD).
The registration dates for this bi-annual executive programme run by the Institute are updated timely on the webpage. Effective online tools incorporated into the design of the webpage make the course lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.
A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.
IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to timely appear for an exam at the end of the course. After successful completion, the participants will be awarded Certificate in Medical Sales Management by IGMPI. For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
The Institute has partnered with many organizations for providing with placement assistance to in its participants. The robust placement cell comprises of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading healthcare companies across the globe. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc. In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical giants like Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Ipca Laboratories, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Mankind Pharma, Lupin, etc.
Medical Sales Representative is a professional course targeted to cater the occupational safety requirement of trained professionals. The information, guidance, practical training and off course completion certificate will provide the participant with not one but many opportunities in the industry. A medical representative can make a very promising career in pharmaceutical marketing on the basis of his sales performance and ability to manage customers. His sales performance is assessed on the basis of his ability for achieve targets fixed by the company. He can rise to the posts of: Area Manager; Regional/zonal manager; Divisional sales manager/ Divisional Controller; Dy. Marketing/ Dy. Sales Manager; Marketing/Sales Manager.
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like