The Indian pharmaceutical industry is one of the fast growing sectors of the Indian economy and has made rapid strides over the years. It ranks among the top-15 drug manufacturing countries in the world. The global output of the Indian industry ranks 4th in terms of volume and 13th in terms of value. This $6 billion (Rs. 27 thousand Crore) Indian Pharmaceutical industry has shown tremendous progress in infrastructure development, technology base and wide range of products. According to the Mckinsey study, Indian Pharma industry is poised to grow to US$ 25 billion (Rs.112.5 thousand crores) by 2010. At present, about 23,000 pharmacy companies are operating in India, of which, 260 constitutes organized sector, while others exist in the small-scale sector. Some of the major names include Ranbaxy, Sun Pharma, and Dr. Reddy’s Cipla, Wockhardt Limited, Nicholas Piramal, Aventis, Glaxo Smithkline, Novartis, Dr. Morepen and Pfizer.
Medical sales representatives (widely referred to as 'reps') are a key link between medical and pharmaceutical companies and healthcare professionals.
They sell their company's products, which include medicines, prescription drugs and medical equipment, to a variety of customers including GPs and hospital doctors, pharmacists and nurses. They work strategically to increase the awareness and use of their company's pharmaceutical and medical products. Medical sales reps are usually based in a specific geographical location and specialise in a particular product or medical area. They may make presentations and organise group events for healthcare professionals, as well as working with contacts on a one-to-one basis.
Module 1: Orientation Module
Module 2: Understand the role of MSR and code of conduct guidelines for MSR.
Module 3: Distribution System of Pharmaceutical products
Module 4: Market Research and Analysis and RCPA
Module 5: Understanding of Human Body Anatomy and Physiology
Module 6: Basics of Pharmacology
Module 7: Overview of Drug Administration
Module 8: Therapeutic Drug and classes and categories
Module 9: Drug Formularies and their relevance for MSR
Module 10: Orientation on Pharmacovigilance
Module 11: Orientation of Disease Management
Module 12: Organizational policy & Internal processes at work
Module 13: Core skills and Professional skills related to gathering information information about Product and competitor
Module 14: Pharmaceutical Marketing
Module 15: Orientation with Pre Sales Activities
Module 16: Sales in Life Sciences
Module 17: Core skills and Professional Skills related to promoting and selling Pharmaceutical Products to potential customers and for providing after sales service
Module 18: Organizing Medical Conferences and promotional events
Module 19: Core skill and Professional skills related to Organizing Medical Conferences and Promotional events
Module 20: Information Technology Skills
All Diploma holders/graduates/Post Graduates, etc from any field seeking career in this field are eligible for this course.
Minimum time in which a student can complete this course is 300 hours.
The registration dates for this bi-annual program run by the institute are updated timely on the webpage. The training sessions are strictly scheduled depending on the availability of speakers. Effective E-learning tools incorporated into the design of the webpage make the course lectures, videos and study material easily accessible. This gives huge window of self-regulated and self-paced performance to the participants.
IGMPI follows a credit system based on all all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to timely appear for an exam at the end of the course. After successful completion, the participants will be awarded Certificate in Medical Sales Representative by Life Science Sector Skill Development Council (LSSSDC) ,National Skill Development Corporation (NSDC). For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
The Institute has partnered with many organizations for providing with placement assistance to in its participants. The robust placement cell comprises of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading companies across the globe. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.
Medical Sales Representative is a professional course targeted to cater the occupational safety requirement of trained professionals. The information, guidance, practical training and off course completion certificate will provide the participant with not one but many opportunities in the industry. A medical representative can make a very promising career in pharmaceutical marketing on the basis of his sales performance and ability to manage customers. His sales performance is assessed on the basis of his ability for achieve targets fixed by the company. He can rise to the posts of :Area Manger; Regional/zonal manager; Divisional sales manager/ Divisional Controller; Dy. Marketing/ Dy. Sales Manager; Marketing/Sales Manager.
Mr Vinod Arora, Principal Advisor, IGMPI
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like