Faculty of Food Safety and Quality

18001031071 (Toll Free), Phone: +91 11 26512850 IGMPI Approvals & Accreditation : Approved by Quality Council of India (QCI) & Accredited Vocational Institution of Ministry of HRD, Government of India, Approved Training Institute of Food Safety and Standards Authority of India (FSSAI), Recognized by Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India, An ISO 9001:2015 Certified Organisation registered under The Societies Registration Act,1860 Government of India Empanelled under Ministry of Horticulture and Food Processing, Government of Uttar Pradesh, Affiliated with Life Sciences and Food Industry Sector Skills Council (SSC)
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Certificate in Digital Marketing


This programme has been specially designed to make the students and professionals well-equipped with the advanced tech-driven digital growth techniques in the food industry. Through effective strategies and online marketing tools taught in the curriculum, each student will be able to leverage the vast possibilities of the rising scope of digital marketing. According to a recent survey conducted by Accenture, food and beverage is one of the most interesting topics for users. This is a strong indicator of the digital transformation in this industry.

The need to be skilled in niche digital marketing practices for the food industry cannot be underestimated for any professional in this field. In 2020, the food and beverage industry was expected to generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. This market’s growth rate and volume of consumption will make it more competitive than ever.

To be a valuable resource for the established food, beverage, organic products and nutraceutical companies, this contemporary programme in digital marketing will give you an upper hand over traditional ways of marketing and develop your skills for transformational career advancement.

Programme Structure

Module 1: Introduction and Scope of Digital Marketing

Module 2: Key Marketing Concepts and Current Trends in the Pharma, Healthcare and Food Industry

Module 3: Search Engine Optimization and Google Analytics

Module 4: Search Engine Marketing and Google Ads Driving Real-time Business

Module 5: Leveraging Social Media Marketing, Optimization & Analytics Tools

Module 6: Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing

Module 7: Artificial Intelligence (AI) & Internet of Things (IoT) in Digital Marketing

Module 8: Fundamentals of Web Designing and Development

Module 9: Strategizing Digital Marketing Campaigns for Pharma, Healthcare and Food Companies

Module 10: Emergence of Digital KOLs and Online Communities

Module 11: Addressing Modern Marketing Issues & Overcoming Challenges in the Pharma, Healthcare and Food Industry

Module 12:Industry-Related Case Studies and Observational Sessions

Eligibility

Any graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration of the training is 5 days.

Registration

The registration dates for this programme run by the Institute are updated timely on the webpage. Effective Online learning tools incorporated into the design of the webpage make the programme lectures and online live classes easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

The accompanying training is appropriately aligned with the current Industry’s expectations.

  • – Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
  • – All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
  • – Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
  • – At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
  • – All learning and training delivery initiatives shall be conducted in English.

Assessment & Certification

Online assessment will be conducted at the end of the programme and after successful completion; the participants will be awarded Certificate in Digital Marketing in Food by Faculty of Food Safety and Quality, IGMPI.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing top-class placement assistance to its participants. The robust placement cell comprises senior-level professors, Human Resources professionals and Talent Acquisition experts who maintain close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relations with the HR department and recruiting managers of leading food and agriculture companies across the globe.

The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.

Future Career Prospects of Digital Marketing in Food Industry

Faculty of Food Safety and Quality, IGMPI has designed the digital marketing professional programme targeted to cater to the food industry’s need for trained online marketing professionals. The information, guidance, practical training and programme completion certificate will provide the participant with not simply one but many opportunities in the industry. On the successful completion of this programme, you can explore a wide range of career opportunities in the food industry as brand managers, online media strategists, food marketing managers as well as food content marketing specialists.


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Programme Fee details

How to apply | View all IGMPI food programmes

For further enquiries, write to or call us on:
info@igmpi.ac.in / 18001031071 (Toll Free), Phone: +91 11 26512850

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