Executive Diploma in Pharmaceutical Sales and Marketing Management (Approved and Certified by Quality Council of India(QCI), Government of India)

The Executive course has been designed keeping in mind the zest and vigor in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. This course is designed keeping in view the increasing demand of sales and marketing professionals (Pharmaceutical specific) at national and international level.

IGMPI thus offers an Executive Diploma Course in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of a part-time course, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.

An executive distance-cum e-learning program offers benefits like:

• Extensive course material which has been designed by experts from pharma marketing industry itself

• This course gives practical knowledge of the functionalities of pharma sales and marketing

• Numerous case studies which are a part of the course;

• Intelligently aligned course structure which gives step wise knowledge and insight of the industry and all its aspects.

• The case study based approach in Executive Diploma programme via distance cum e learning mode is designed for working professionals in full-time employment who wish to complete the course in shorter time duration. This course is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced course having rigorous case studies based methodology throughout the duration. This course is also beneficial for working professionals who are responsible to increase the visibility and awareness of their company’s pharmaceutical and medical products and services to maximize sales growth.

Course Modules :

Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management

Module 2: Principles of Management

Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook

Module 4: Pharmaceutical Sales & Advertising Management

Module 5: Guidelines of Visual Aids and Input Designing

Module 6: Pharmaceutical Logistics Management

Module 7: Fundamentals of Drug Discovery

Module 8: Healthcare System in US, India and Other Countries

Module 9: Pharmaceutical Industry: Models and Market Research

Module 10: Pharmacoeconomics (Pricing Laws)

Module 11: Legal and Regulatory Framework of Pharmaceutical Industry

Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication

Module 13: Business Communication in the Pharmaceutical Industry

Module 14: Digital Marketing, Relationship marketing –KOL Management

Module 15: Entrepreneurship Development in Pharmaceutical Industry

Module 16: Industry Based Case Studies

Eligibility

Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The course will be completed over a period of six months which will include the tenure applicable for examinations as well as case studies completion.

Registration

The registration dates for this bi-annual executive programme run by the Institute are updated timely on the webpage. Effective E-learning tools incorporated into the design of the webpage make the course lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

• – Assignments for all the programme modules for continuous evaluation and guidance.
• – Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
• – Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
• – All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
• – Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
• – At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
• – All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

All the participants are obliged to appear for annual exam at the end of the course. After successful completion, the participants will be awarded Executive Diploma in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI. For all the above mentioned modules elaborate course material and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

IGMPI offers placement assistance to its students. The Institute has partnered with many organizations for providing placement assistance to its participants. Besides, it has a robust placement cell comprising senior level Human Resources professionals and Talent Acquisition experts which maintain close links with business industry. This cell is continuously engaged in promoting employability of our participants. The efforts of our placement cell also include helping with professional resume writing while also assisting them to polish their interview & soft skills.
In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical giants like Mankind Pharma Ltd, GSK Ltd, Syngene International , Torrent Pharmaceuticals, Jubilant LifeSciences Ltd, Granules India Ltd, Dr Reddy’s Laboratories, Ipca Laboratories, Sun Pharma Ltd, Glenmark Generics, Aurobindo Pharma Ltd, Abbott Healthcare Pvt Ltd, Cipla Ltd , Natco Pharma , Mylan Laboratories etc.

Future career prospects of Training in Pharmaceutical Sales and Marketing Management

Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.

Executive Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.

Download Prospectus

Programme Fee Details

How to apply

For further enquiries, write to or call us on::
info@igmpiindia.org/ 18001031071 (India Toll Free)
+911145768446 (International Students)

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Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like