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Executive Diploma in Pharmaceutical Sales and Marketing Management (Approved and Certified by Quality Council of India(QCI), Government of India)

The Executive programme has been designed keeping in mind the zest and vigor in industry employees to know and experience work areas other than their own. This skill improvement and extra training helps in lateral movement of employees within the company. This programme is designed keeping in view the increasing demand of sales and marketing professionals (Pharmaceutical specific) at national and international level.

IGMPI thus offers an Executive Diploma Programme in Pharmaceutical Sales and Marketing Management. In this programme the time related concerns and issues of working candidates have been answered through in form of a regular programme, designed to comfort working schedule of employees while time guiding and training them about each major to minor detail of the marketing industry at their convenient pace.

An executive online learning program offers benefits like:

  • • Extensive programme material which has been designed by experts from pharma marketing industry itself
  • • This programme gives practical knowledge of the functionalities of pharma sales and marketing
  • • Numerous case studies which are a part of the programme;
  • • Intelligently aligned programme structure which gives step wise knowledge and insight of the industry and all its aspects.
  • • The case study based approach in Executive Diploma programme online learning mode is designed for working professionals in full-time employment who wish to complete the programme in shorter time duration. This programme is beneficial for professionals from different streams to help them intensify their knowledge. This is a fast track and advanced programme having rigorous case studies based methodology throughout the duration. This programme is also beneficial for working professionals who are responsible to increase the visibility and awareness of their company’s pharmaceutical and medical products and services to maximize sales growth.
  • Programme Modules :

    Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management

    Module 2: Principles of Management

    Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook

    Module 4: Pharmaceutical Sales & Advertising Management

    Module 5: Guidelines of Visual Aids and Input Designing

    Module 6: Pharmaceutical Logistics Management

    Module 7: Fundamentals of Drug Discovery

    Module 8: Healthcare System in US, India and Other Countries

    Module 9: Pharmaceutical Industry: Models and Market Research

    Module 10: Pharmacoeconomics (Pricing Laws)

    Module 11: Legal and Regulatory Framework of Pharmaceutical Industry

    Module 12: Promotion in Pharmaceutical industry: Communication Model, Effective promotional communication

    Module 13: Business Communication in the Pharmaceutical Industry

    Module 14: Digital Marketing, Relationship marketing –KOL Management

    Module 15: E-Commerce Management

    Module 16: Entrepreneurship Development in Pharmaceutical Industry

    Module 17: Industry Based Case Studies


    Any Graduation/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

    Programme Duration

    The programme will be completed over a period of six months which will include the tenure applicable for examinations as well as case studies completion.


    The registration dates for this executive programme run by the Institute are updated timely on the webpage. Effective Online learning tools incorporated into the design of the webpage make the programme lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

    Programme Deliverables

    A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

    • – Assignments for all the programme modules for continuous evaluation and guidance.
    • – Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
    • – Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
    • – All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
    • – Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
    • – At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
    • – All learning and training delivery initiatives shall be conducted in English.

    Examination & Certification

    IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

    All the participants are obliged to appear for annual exam at the end of the programme. After successful completion, the participants will be awarded Executive Diploma in Pharmaceutical Sales and Marketing Management by Faculty of Product Management, IGMPI. For all the above mentioned modules elaborate programme material and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.

    Placement Assistance & Corporate Relations

    The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

    In recent months the Institute has witnessed more and more participation from professionals working with global healthcare like Dr. Reddy’s Laboratories, Cipla, Cadila Healthcare, Gland Pharma, Aurobindo Pharmaceuticals, Lupin, Torrent Pharmaceuticals, Zydus Lifesciences, Accenture, Tata Consultancy Services, Bayer, Galentic Pharma (India) Pvt. Ltd., Wipro, Genpact, Emcure, Lupin, Mankind, Johnson & Johnson, Jubilant Lifesciences, Roche, Zydus, Sun Pharmaceuticals, Lupin, Eli Lilly & Company, Pfizer, Merck, Astrazeneca, Glenmark, Alembic, Hetero, Thermo, Lakme, Nivea, Oriflame, Loreal, Lotus, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

    Future career prospects of Training in Pharmaceutical Sales and Marketing Management

    Pharmaceutical Sales and Marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.

    Executive Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive programme offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.

    Download Prospectus

    Programme Fee Details

    How to apply

    For further enquiries, write to or call us on:: / 18001031071 (Toll Free), Phone: +91 11 26512850

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