The challenging and high market demand call for pharmaceutical companies to have a competitive strategic roadmap developed by their management teams. As it is a highly innovative industry with advanced innovations always involved, it is crucial for the executives to implement the strategy across the organizational stakeholders in order to achieve short, mid and long-term corporate gains, not just annual profits.
This course has been carefully curated by pharmaceutical industry experts and academicians in order to make the students and professionals adept with the concepts and implementation of the strategic management techniques and practices, ensuring end-to-end learning. This programme has a lot of motives. One of those ultimate goals is to make the participants aware of the holistic character of strategy development activities and the role it plays in the pharmaceutical industry, helping them transform into leaders within the industry.
While we speak of strategy formulation, the techniques, implementation and measurement are not always easy. It is also important to experience the highly volatile market of the pharmaceutical industry.
This course distinguishes between the theoretical and practical needs of an educational approach and hence advances in a mixed pace through live and interactive sessions to fit in the concepts of strategic management by developing a cutting-edge learning framework for the participants.
The entire course has been defined into smaller, calculated modules. While here, you will only get to see a vague representation of the subject details, this is an example to illustrate how the course syllabus is carefully modelled into sections. This distribution is to serve the purpose of suiting both time and gradual and informative study.
This course can be seen as the base over which other pharmaceutical management courses can be swiftly passed. The major goal of this particular programme, or one can say the basic prime aim, is to build the foundation of a smooth professional by laying out all the core principles of the discipline.
Module 1: Fundamentals of Pharmaceutical Strategic Management
Module 2: Creating Competitive Advantage- Porter’s Five Forces and Generic Strategies, Growth-Share Matrix, etc.
Module 3: Market Research and Study of Market Potentials
Module 4: Design Thinking, Ideation and Change Management
Module 5: Corporate Strategy and Models- Internal & External Analysis, PESTEL, VRIO Framework, GE-McKinsey Matrix, etc.
Module 6: Innovation and Product Value Management
Module 7: Strategic Marketing for Pharmaceutical Companies
Module 8: Strategy Development in the Digital Economy
Module 9: Brand Building for Pharmaceutical Companies
Module 10: Cultural Intelligence, Diversity and Global Leadership
Module 11: Sustainability, CSR and Corporate Governance
Module 12: Industry-based Case Studies
Any graduate/ B.Pharm/M pharm/MSc/Phd in science disciplines/ or passed outs of Clinical Research degree or diploma courses are also eligible for the course.
The Executive Diploma in Pharmaceutical Strategic Management is a course for six months and involves detailed learning via uniformly distributed modules.
The entire process of registering for the course, applying via the internet, paying the fee, gathering the schedule, and any such information can be found on the institute’s official website.
A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.
The institute organizes timely evaluations and assignment assessments to keep track of the course. The participants are expected to submit the assigned work on time to support their final evaluation results. A major examination is conducted at the end of the term. This examination involves the entire curriculum and the markings are treated as the deciding factor for the allotment of the Executive Diploma in Pharmaceutical Strategic Management.
Strategic management plays a vital role in the pharmaceutical industry. Building a holistic career in strategy opens up vast fields of opportunities be it in corporate strategy, management consulting, research and development, change management and a lot more. Strategic leaders play a pivotal role in organizations as they are the decision-makers for long-term success, collaborating across teams and departments to determine and implement long-term strategies.
With the help of a well-maintained network of human resource professionals from all over the place, IGMPI ensures that every participant gets a chance to showcase their talent through industry placement opportunities.
In recent months the Institute has witnessed more and more participation from professionals working with global organizations like Mankind Pharma, Novartis, Pfizer, Sun Pharma, Cipla, Sanofi, Panacea, etc.
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like