Institute of Good Manufacturing Practices India
Global accredited training & certification provider
Approved by Quality Council Of India (QCI), Government of India
Accredited Vocational Institution of Ministry of HRD, Government of India
An ISO 9001:2008 Certified Organisation
Registered under The Societies Registration Act,1860 Government of India
Empanelled under Ministry of Horticulture and Food Processing, Government of Uttar Pradesh
International Register of Certificated Auditors (IRCA) accredited Lead Auditor (FSMS) course
Affiliated with Life Sciences Sector Skills Council (SSC) and Food Industry Sector Skills Council set up by National Skill Development Corporation (NSDC)
Conferred with QUALITY COUNCIL OF INDIA (QCI) – D.L. SHAH NATIONAL QUALITY AWARD

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Post Graduate Diploma in  Pharmaceutical Sales and Marketing Management (Approved and Certified by Quality Council of India(QCI), Government of India)

As the name entails marketing tools and tactics are at the core of the curriculum. History of pharmaceutical sales and marketing, the revolutionary incidences of the industry, the rules, the framework (legal and ethical both)

all are touched in details and the candidates are instructed about each possible theoretical as well as practical aspect of this field of work. pharmaceutical sales and marketing and much needed aspect of any product’s life cycle. The success or failure of a product, a brand and a company emphasises the role and effort of the marketing team behind it. So for all it becomes necessary to have well learned and trained professionals into this job which can frame or even de-face the reputation of a company. Thus, the PM course by IGMPI has been designed keeping in view the critical nature of this kind of work and role of professionals in this field. The pharma marketing team has to have specific characters like:

  • 1. Ready to take ownership of the product and put effort into its marketing whole heartedly.

  • 2. Have appropriate knowledge of the marketing tools to enable positive marketing of the products.

  • 3. To be able to handle large teams and interact with technical teams involved in development of the product.

  • 4. Have a sharp mind to evaluate prospects for a product and be vigilant of competitor products.

  • 5. Have knowledge of the changing face of the industry, new odes of marketing and better methods of reaching the customer.

  • Marketing is no one day job or project! Pharmaceutical marketing team members are required to be ready to be associated with a product through-out its life in the market. The field is demanding in terms of both effort and time a professional puts into developing the market status for its product.

    Module 1: Introduction to Pharmaceutical Industry and Pharma Product Management

    Module 2: Principles of Management

    Module 3: Pharmaceutical Marketing Management

    Module 4: Pharmaceutical Sales & Advertising Management 

    Module 5: Pharmaceutical Logistics Management

    Module 6: Healthcare System in US, India and Other Countries

    Module 7: Pharmaceutical Industry: Structure, Dynamics and Issues in the global Industry

    Module 8: Pharmacoeconomics (Pricing Laws)

    Module 9: Legal and Regulatory Framework of Pharmaceutical Industry

    Module 10: Business Communication in the Pharmaceutical Industry

    Module 11: Industry Based Case Studies

    Eligibility

    Candidates with Graduate/Post Graduate Degree/Diploma in Pharmacy, Healthcare, Medicine, Dentistry, Biology, Zoology, Chemistry, Microbiology or even Biochemistry are eligible to apply for this course.

    Programme Duration

    The course will be completed over a period of one year which will include the tenure applicable for examinations as well as case studies completion.

    Registration

    The registration dates for this bi-annual programme run by the institute are updated timely on the webpage. The Training sessions and webinars are strictly scheduled depending on the availability of speakers. Effective E-learning tools incorporated into the design of the webpage make the course lectures, videos and study material easily accessible. This gives huge window of self-regulated and self-paced performance to the participants.

    Programme Fees

    A one-time fees (lump sum paid at beginning of the course) of Rs 20,000 /- (600 USD for oversees students) is mandatory. This covers for the course registration fees, tuition fees, course material fees etc. Apart from this, an examination fee of Rs 400/- (USD 15) per module needs to be paid later as per the examination notification of the Institute.10% of fee concession is applicable to applicants belonging to SC/ST, Physically Handicapped (PH), Ex-servicemen or those who belong to Economically Weaker Section (EWS)/ Below Poverty Line (BPL).

    Examination & Certification

    All the participants are obliged to timely submit completed assessment assignments (during the course, usually after every module) and appear for an online exam at the end of the course. After successful completion, the participants will be awarded Post Graduate Diploma in Pharmaceutical Sales and Marketing Management.

    For all the above mentioned modules elaborate course material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.

    Placement Assistance & Corporate Relations

    IGMPI offers placement assistance to its students. The Institute has partnered with many organizations for providing placement assistance to its participants. Besides, it has a robust placement cell comprising senior level Human Resources professionals and Talent Acquisition experts which maintain close links with business industry. This cell is continuously engaged in promoting employability of our participants. The efforts of our placement cell also include helping with professional resume writing while also assisting assessing them to polish their interview skills.

    In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, healthcare and food giants like Dr. Reddy’s Laboratories, Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Foster Corporation, Ipca Laboratories, Calyx, Mother Dairy, Bliss GVS Pharma, Al Rawabi, Almarai, Green Pastures, Accenture, Wipro, Fortis Clinical Research, Quintiles, SeQuent, PepsiCo India, Mankind, Beryl Drugs, CFTRI, Ciron, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Biocon, Apollo Hospitals, Fortis, etc.

    Future career prospects of Training in pharmaceutical sales and marketing Management

    Pharmaceutical sales and marketing is a huge industry with tremendous scope for science as well as non-science graduates. The industries call in for talented and professional individuals who are ready to take challenging career path in this industry. Devotion and will to excel works best for team leaders with excellent knowledge of marketing skills and tools and potential to work dedicate time and effort to succeed in the industry.

    IGMPI offers professional and industry oriented training in Pharmaceutical Marketing thus opening doors for entry into the industry. PG diploma in PSMM adds advantage for those already in the industry as a tag of professional training and those new to the industry feel comfortable with backing of apt and up-to-date information and training required to have sustained growth in the industry. PG Diploma in Pharmaceutical Sales and Marketing Management is a comprehensive course offering candidate with knowledge and practically important information about the industry type, working modalities, methodology used, techniques of quality control, drug development precisely but whole emphasis remains on Pharmaceutical Sales and Marketing Management.

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    New Delhi

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